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Notes on multifamily marketing

Short, practical reads for people who market apartments: what counts as a lead, what Google Ads really costs, how renters find you, and where AI fits. Each one starts with a question you can ask your assistant.

Ask your assistantWhich of my communities are off pace this month?

Featured · Start with AI

Google Analytics MCP for apartments: setup and use cases

Connect your AI assistant to GA4, Search Console and Google Ads numbers for every community in five steps, then the eight questions worth asking first.

Leasestory · · 7 min read
Ask your assistantIs my Contact Us conversion counting page views or submitted forms?

Lead tracking

Contact form conversion tracking: when views count as leads

A GA4 rule on /contact fires on the form page and its thank-you page alike, so Google Ads counts visits as leads. How to check it in ten minutes and fix it.

· 6 min read
Ask your assistantWhich of my GA4 key events count as leads, and which don't?

Lead tracking

GA4 key events vs leads: what to count on apartment websites

GA4 key events are whatever someone marked as important. Leads are renters asking for a tour, calling or writing. A five-step check for apartment websites.

· 6 min read

Ask these about your own communities.

Leasestory connects to your assistant through MCP. Every question on this page is answered from your own Google Analytics, Search Console and Google Ads. Part of every paid plan.

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