Resources
Notes on multifamily marketing
Short, practical reads for people who market apartments: what counts as a lead, what Google Ads really costs, how renters find you, and where AI fits. Each one starts with a question you can ask your assistant.
Lead tracking
Contact form conversion tracking: when views count as leads
A GA4 rule on /contact fires on the form page and its thank-you page alike, so Google Ads counts visits as leads. How to check it in ten minutes and fix it.
· 6 min read
Lead tracking
GA4 key events vs leads: what to count on apartment websites
GA4 key events are whatever someone marked as important. Leads are renters asking for a tour, calling or writing. A five-step check for apartment websites.
· 6 min read
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